LOCATION/DATE
Albertville, France, 2026
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PROJECT BRIEF
Après 92 commissioned Inventiv to design a premium brand website that would better communicate their story, showcase their range of gins in detail, and guide visitors towards purchase via third-party retailers. The objective was to elevate the brand’s digital presence, provide deeper insight into their botanicals and Alpine heritage, and create a refined experience that positions the product as a high-end spirit while funnelling users clearly towards the buy button.

OUR SOLUTION
We created a clean, product-led website that balances brand storytelling with conversion-focused design, giving each gin its own dedicated space to explore flavour, botanicals and provenance. A restrained visual system and premium typography elevate the brand perception, while strategically placed calls to action guide users naturally from discovery to purchase, turning the site into both a flagship brand platform and an effective sales funnel.