LOCATION/DATE
Romania, 2025
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PROJECT BRIEF
Altitude was conceived as a one-of-a-kind music and DJ event set on the snowy slopes of Poiana Brașov. The challenge was to create a brand identity that fused the adrenaline of ski culture with the energy of electronic music, while remaining flexible enough to adapt across future editions and campaigns. Our aim was to design a visual system that felt bold, modern, and urban — yet deeply connected to the alpine environment.

OUR SOLUTION
We built a complete brand identity for Altitude, combining strategic clarity with creative energy. The foundation was a simple yet powerful system — a striking snowflake logo, a minimal black–white–orange palette, and a flexible typographic approach. Around this core, we developed graphic elements, photography direction, and merch applications that captured both the raw beauty of the mountains and the immersive vibe of rave culture. The outcome was a versatile identity designed to thrive across digital, print, and physical environments — from social campaigns and ticketing platforms to stage design and slope-side activations. With this system in place, Altitude is positioned as a modern, high-impact festival brand ready to evolve each season.